Top 5 Fashion Games on Android in Italy - Q1 2022

During the first quarter of 2022, the top 5 fashion games on Android in Italy demonstrated varied performance in terms of downloads, revenue, and active users. Data from Sensor Tower provides detailed insights into these trends.

Hair Challenge from Rollic Games showed a decrease in weekly downloads, starting at around 28.8K at the end of December and dropping to approximately 12.8K by the end of March. Revenue fluctuated, peaking at $8 in late December, with intermittent spikes, and closing the quarter at $6. Weekly active users also declined, starting at about 94.7K and ending at around 56.6K.

Love Fantasy: Match & Stories by Long-WINd experienced a steady increase in revenue, peaking at $326 in the first week of March. Downloads saw a significant decline, starting from 16K and dropping to nearly 5K by the end of March. Active users followed a similar trend, starting at around 29.9K and falling to about 19.7K.

Makeup Artist: Makeup Games from FunLanding Game Studio had a relatively stable revenue trend, with minor fluctuations, reaching a high of $62 in mid-January. Downloads saw a peak of approximately 21.3K in early January, and then reduced to around 9.7K by the end of March. Active users saw a peak of around 47.5K in mid-January and tapered off to about 29.8K by the end of the quarter.

Project Makeover by Magic Tavern, Inc. maintained a consistent revenue stream, peaking at around $20.3K in late January. Downloads fluctuated, with a peak of about 24.5K in late February, and ending the quarter at around 6.4K. Active users started at around 60.4K and decreased to approximately 41.6K by the end of March.

Hair Dye from CrazyLabs LTD saw variable download numbers, with a high of around 39.9K in late December and a low of approximately 7.8K by the end of March. Active users also decreased, starting at around 112.3K and ending at about 36.9K.

For more insights and detailed data, visit Sensor Tower.